Digital Marketing for Independent Primary Care Practices in Florida
Primara works exclusively with independent primary care practices — not hospital systems, not urgent care chains. Every service we offer is built around the specific digital challenges your specialty faces. Choose your practice type below to see what that looks like.
Family Medicine
The broadest scope in primary care. Family physicians treat all ages and compete against urgent care chains, hospital systems, and insurance directories for local visibility.
Patients often choose based on Google Maps rank alone — most never click past the top 3 results.
See how we help →Adult Primary CareInternal Medicine
Internists manage complex chronic disease in adults. The specialty name itself is an SEO challenge — most patients search “adult doctor” or “primary care,” not “internist.”
30% of US adults reported having no primary care provider in 2022, up from 21% in 2013.
See how we help →Children & AdolescentsPediatrics
Parents — not patients — do the searching. Reviews from other parents drive decisions. Florida's high in-migration rate creates a constant stream of families urgently seeking a new pediatrician.
63% of health-related searches are made on smartphones — local Maps presence is critical.
See how we help →Senior CareGeriatric Medicine
Adult children search on behalf of their parents. Florida has the highest percentage of residents over 65 of any large state — and a severe geriatrician shortage that means minimal online competition.
Over 20% of Florida's population is 65+. The geriatrician-to-patient ratio is among the worst in the US.
See how we help →Membership-Based CareConcierge Medicine
Premium positioning, smaller patient panels, and affluent audiences in high-income Florida markets. The marketing challenge is standing out from national concierge chains like MDVIP and One Medical.
Concierge medicine grew ~80% nationally from 2018–2023. Florida is a top-3 state by practice count.
See how we help →Subscription ModelDirect Primary Care
DPC practices must rank for both model-education searches and traditional care searches. Florida's large self-employed and uninsured population is a natural audience for the flat-fee model.
Over 2,700 DPC practices nationwide. Florida ranks top 4 by DPC practice count.
See how we help →Why specialty-specific marketing matters
A family medicine practice and a geriatric practice have different patients, different search terms, and different trust signals. Generic medical marketing treats them the same — and gets generic results.
Primara builds every strategy around your specific specialty. The keywords we target, the way we position your GBP, the review strategy we implement — all of it is tuned to how your patients actually search for care.
We work exclusively with independent primary care. That means we understand the difference between how a DPC patient searches versus how a Medicare patient finds a geriatrician. That specificity is the advantage.